Discover
our solution

Digital follow-up.

Realytics as a data provider
With Digital Follow-up

Convert a highly qualified audience into digital 

Capitalize on your TV investments by making sure to convert in digital an already engaged audience. 
engages TV

Your TV-engaged viewers : a highly qualified audience

Realytics has developed a unique algorithm that identifies the visitors who’ve seen your TV spot. This algorithm studies the behavior of your web visitors and can determine their origin, by distinguishing them from your natural traffic. Realytics sends you afterwards this highly interested audience so you can activate it in digital.

According to our clients’ tests, this TV-engaged segment is 95% reliable

algorithme

A proprietary
identification algorithm
unique on the market

audiance engagee

A highly qualified and
engaged
et TV segment

data fiable

A data segment 95%
reliable

TV-engaged viewers

Make the best use of your TV-engaged audience!

Activation : pick one of our cross-channel scenarios!

retrageting

Retargeting

Reexpose your TV-engaged audience to your ad during their web browsing.
extension

Audience extension/exclusion

Reach an equivalent audience of your TV-exposed viewers, or diffuse your spot to those who have not seen it yet
connaissance client

Client knowledge

Broaden your client knowledge and include new data in your DMP, CRM…

Connected to more than 40 technologic partners, Realytics can send this TV-engaged audience segment to the advertisers so they can use it on digital channels. They can target this audience on different digital platforms: Facebook, Google Search, or even in programmatic via a DSP. To go even further, some advertisers even broaden their audience with similar segments.

It is also possible to include this audience segment into marketing platforms: CRM, DMP…  You’ve got it: everybody has their own objectives! But the point is the same: develop a user-centric experience thanks to personnalised cross-canal scenarios.  

Realytics, a partner of choice.

Case study.

Just Eat: Conversion rate3x higher!.

Discover how Just Eat takes full advantage of their
TV campaign and maximises their digital conversion.
Play Video

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