All the medias are getting digitalized today, and TV is no exception. Key actor of the TV-digital convergence, Realytics has been analyzing and optimizing TV campaigns performance on digital channels. We’ve analyzed more than 2,5 millions spots in Europe and we keep on making sure our clients draw the highest value possible from TV. TV performance measurement is the first step towards the digitalization of television. It is even possible to buy TV based on performance, not only on audience.
That’s what Realytics has been doing for a few years, especially since it has developd the very first predictive analysis algorithm, on which our TV media buying Artifical Intelligence solution is based. This solution can simulate thousands of media plans in a few minutes, and our AI selects the best media plan according to the advertiser’s criteria.
Programmatic TV is on, and Realytics proves it!
Subscribe to our newsletter and become a drive-to-web master