Home sweet home

TV is becoming digital.

Seize
this opportunity!

Realytics

At the core of TV-digital convergence

Realytics, with you all the way:
Have a clear view of the client's journey, from the TV-viewer to the web visitor 

Performing in advertising is not only made for digital marketers. Television is also a great drive to web, drive to app and drive to call vector. Realytics’ solutions help you reveal and magnify the value delivered by digital channels, so you can justify and optimise your TV investments!
expertise tv

Spot
detectionTV

Thanks to a proprietary spot detection technology at the first second of diffusion, Realytics can link your incremental traffic to each TV spot broadcast. 
Maximisation

Drive to web
impact maximisation

Did you know that the very first impact of TV is usually seen on search? We observe an average +45% of requests about your brand. Make sure you reach an optimal drive to web impact by synchronizing each of your TV spot to you search campaigns.
analyse

TV performance
analysis

Realytics measures and analyses the impact of your TV campaigns on various digital channels: web, apps, call centers, sms… Optimize your TV investments based on business and branding indicators.
activation

TV segments digital
activation

Capitalise on your TV investments by making sure your’re converting a higly engaged audience, thanks to our unique TV-visitors identification algorithm.

An average +55% incremental traffic after a TV campaign

With its TV analytics solutions, Realytics has been taking part for a few years in the digitalisation of television. For years, we’ve been helping brands and their agencies to measure the impact of TV campaigns on websites, mobile apps and call centers and to optimize their media plan according to the collected data. 

So far, we’ve analyzed more than 2 millions TV spots in Europe and we’ve made sure our clients were capitalizing on TV. But measuring the performance of TV was only the first step. What if we could buy TV based on performance and not only the audience?

This is our vision of programmatic TV. A solution that can simulate thousands of media plans in a few minutes, when a human mind would take hours creating just one. Plus, our IA then picks the best media plan according to the advertiser’s info.

Ad Plan, the first TV media planning optimisation solution

The predictive analysis algorithm is also the force behind an innovation that automatically builds TV media plans. The very first artifical intelligence serving TV media buying, Ad Plan truly revolutionalizes the market!
Ad plan
Pick Realytics
Why Realytics?
Realytics has been the leader of TV analytics for more than 5 years.
Why?
Because we keep on revolutionalizing the market with innovative solutions based on years of unparalleled data skills, on accompanying our clients in optimising their TV campaigns and proposing them a unique media and digital expertise.
technologie

3 proprietary technologies

In 5 years of R&D and thanks to a strong data team, Realytics has developed 3 proprietary algorithms: on for TV spots detection in real-time, one for TV-engaged viewers attribution and scoring, and a machine learning technology for our prediction algorithm.
expertise tv

A unique TV media buying expertise

Realytics has chosen a team of media experts specialized in TV buying. They offer their broad experience to agencies and advertisers and deliver them reports and thematic studies.
accompagnement

An individual
support

Realytics has chosen a team of media experts specialized in TV buying. They offer their broad experience to agencies and advertisers and deliver them reports and thematic studies.
More than 450 clients
are trusting our services.

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